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Social media is an absolute goldmine for real estate businesses.
According to a recent study from the National Association of Realtors, social has become integral to scoring clients and closing deals across the industry.
- Facebook allows businesses to publish listing-related updates and content, book appointments, communicate with customers and curate reviews in a single platform.
Oh, and don’t forget about Facebook ads which allow you to directly target demographics and users who have shown specific interest in buying property in your area.
- LinkedIn it is a fantastic place to network with fellow realtors and show off your industry experience. LinkedIn is less about getting in touch with specific clients but rather showing off your expertise. In addition to being a digital resume for individual realtors, many realty businesses likewise have specific company pages where employees can share opportunities or go back-and-forth. While you might not be spending a ton of time on LinkedIn, setting up a profile or company page is a great way to supplement your online presence.
- Instagram for realtors. Stylish property photos go hand in hand with the most popular types of content on Instagram. For luxury or boutique real estate businesses, the platform is becoming more and more of a priority as opposed to a “secondary” social channel.
Additionally, features such as Instagram Stories make it a cinch for realtors to provide quick and personalized property updates day-by-day.
(Sproutsocial, Engagement, Social Networks)